The Body Fat Measurement Market is a key component in fitness tracking and preventive healthcare. Comprising devices that measure body composition such as bioelectrical impedance analysis (BIA) scales, air displacement plethysmography equipment and other technologies, this market provides crucial insights into overall health and wellness. Advances in wireless connectivity are poised to further fuel growth in this space.
Body Fat Measurement Market Growth devices help monitor weight management goals as well as assess risks related to diseases. Advances like bioimpedance analysis scales provide quick, portable measurements of body fat percentage alongside other metrics like BMI, bone mass and muscle mass. DEXA scans deliver highly accurate clinical measurements of body composition. Together, these tools help understand how weight relates to overall fitness and spot undiagnosed health issues. Growing awareness about preventive healthcare and focus on fitness is driving demand for such at-home and clinical tools.
The Global Body Fat Measurement Market is estimated to be valued at US$ 751.2 Mn in 2024 and is expected to exhibit a CAGR of 6.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Body Fat Measurement Market are GE Healthcare, OMRON Healthcare India Pvt Ltd, Hologic, Inc., Garmin, Beurer UK Ltd., InBody Pvt. Ltd., Xiaomi, AccuFitness LLC, Bodystat Limited, The Diagnostic Medical Systems (DMS) Group, Fitbit, Inc., and Tanita Corporation.
Rising obesity and associated health risks are driving demand for body fat measurement devices. Monitoring health metrics is aiding in preventive care and treatment of chronic diseases.
Body Fat Measurement Market Size and Trends in technological advancements are making devices more portable, affordable and connected. Integration of features like mobile apps and workout recommendations based on measurements are boosting usability.
Market Trends
Wireless connectivity: More devices now support Bluetooth and WiFi to sync measurements with apps and share reports with doctors. This fuels the shift to remote monitoring.
Preventive healthcare: Utilizing measurement data proactively before diseases emerge is a key trend. This relies on frequent testing through convenient home devices.
Market Opportunities
Integration with virtual care: Partnering devices with telehealth and telemedicine solutions can facilitate real-time expert guidance based on body composition updates.
Wellness programs: Collaborating with gyms, fitness centers and workplace wellness initiatives presents an opportunity to deploy connected solutions at scale for populations.
Impact of COVID-19 on Body Fat Measurement Market Growth
The COVID-19 pandemic has significantly impacted the growth of the body fat measurement market. During the initial lockdown phases, the market experienced a decline as fitness centers, gyms and diagnostic centers were closed. People avoided going to such public places due to fear of infection. As a result, the demand and sales of body fat measuring devices reduced significantly during 2020.
However, as people began focusing more on health and fitness while staying indoors, the demand started increasing for home-use body fat scales and other monitoring devices. Manufacturers responded by increasing their focus on the development and launch of affordable home-use products with advanced features. Online sales of body fat monitors boosted as people preferred contactless shopping. With growing health awareness, preventive care gained prominence which further supported market recovery.
Post-pandemic, the market is projected to witness strong growth. The increased focus on fitness and weight management will continue to drive sales. More affordable and reliable home-use products coming to the market will make regular monitoring accessible to mass population. Integration of advanced technologies like Bluetooth and app-based features in monitors will enhance their usage. However, rising inflation may impact discretionary spending on such products. Overall, COVID-19 has accelerated digital and home healthcare trends benefiting long-term prospects of the body fat measurement industry.
Current Geographical Regions of Value Concentration in Body Fat Measurement Market
The body fat measurement market in terms of value is currently concentrated majorly in North America region, primarily in the U.S. Advanced medical research facilities, high awareness regarding preventive healthcare, widespread health insurance coverage, high disposable incomes of people, and presence of leading manufacturers in the region have been major factors contributing to its large market size. Another region witnessing considerable market value is Western Europe, where countries like Germany, the U.K. and France account for a significant value share.
Fastest Growing Region for Body Fat Measurement Market
Asia Pacific region is poised to be the fastest growing market for body fat measurement globally during the forecast period. Rapid economic development, improving healthcare infrastructure, rising fitness consciousness among middle-income population groups, and increasing lifestyle disease burden are driving the demand. Additionally, growing penetration of low-cost portable devices suitable for home-usage and backed by aggressive marketing by local and international brands will accelerate adoption. Countries like China, India and South Korea are expected to lead the growth and present lucrative business opportunities. Overall, Asia Pacific market is projected to witness double digit CAGR owing to favorable factors.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
